100 founding spots · applications open

The opposite
of the gym.

No reps. No PRs. No coach yelling at you. Just ice baths, sauna, breath, and silence — alone in a crowd, or in a circle with strangers. You choose every time.

Request founding access
Limited to 100 members · No payment required
01 · The problem

You're not tired because
you don't train enough.

You're tired because nothing in your day tells your nervous system it's safe to stop. Notifications. Calls. Coffee. Crossfit. More coffee.

Valencia gives you sun, paella, and a coworking space on every corner. But where do you actually switch off? Where does the noise end? HUSH is built for one job: bringing your system down.

02 · The format

Ninety minutes.
One slot. Two ways in.

Every slot is shared. Up to fifteen strangers, one tea room, three ice baths, one Finnish sauna, one breathwork instructor, one sauna master. The first thirty minutes are guided — circle, breath, gong, plunge, sauna ritual, plunge again. After that, the door opens and you go your own way.

01

Tea room

Phone-free lounge. Towels. Hot tea. Real people, no small talk required.

02

Ice baths

3°C. Three minutes. Together under the gong, or alone whenever you're ready.

03

Finnish sauna

85°C. Real wood. Real heat. Aufguss ritual at the start of every slot.

04

Breath & silence

Guided breathwork to open. Phone-free zones throughout. By design.

Group ritual or quiet drift. The slot is the same. You choose every visit.

03 · Founding access

We're not selling
memberships yet.

We're building HUSH with a small group of founding members first. If this resonates with you, leave your details below. We'll invite people in batches — starting with the most aligned.

47 people have already applied
04 · After launch

Public pricing —
once we open.

So you know what you're locking in. Founding members never pay these.

First-timer intro
Single 90-min slot · once per person
€22
Drop-in
Single 90-min slot
€32
5-pack
€28/slot · valid 3 months
€140
10-pack
€25/slot · valid 6 months
€250
Monthly · 4 slots
Light commitment
€69/mo
Monthly · 8 slots
Twice a week
€119/mo
Unlimited
All slots · guest pass included
€159/mo

Founding members lock €99/mo unlimited — €60 below the public rate, forever.

05 · Who's building this

Built by an operator,
not a wellness influencer.

Roman Tugashev has spent over a decade building places where people come together.

A street food festival that grew across Eastern Europe and beyond. A multicultural music festival that filled one of Kyiv's largest venues for years. Art-Zavod Platforma — a former factory that became a neighbourhood of creative offices, coworking spaces, production studios, a coffee roastery, a craft brewery, bakeries, and independent workshops — all under one roof.

Places where people didn't just visit, but stayed, worked, and built things together.

He came to recovery the same way most people do — not by choice, but by necessity. Breathwork and cold came later. Silence came last.

The format always changed. The obsession never did: create the right environment, and people will find each other inside it.

HUSH is the same idea — stripped to its core. No stage. No market. No festival. Just the space, the ritual, and the people who show up.

06 · Questions

Things you're probably wondering.

Do I have to join the group ritual?
No. The first 30 minutes of each slot are guided — circle, breath, plunge, sauna. After that the door opens and you go your own way: contrast cycles, sauna, tea room, whatever you need. Want to skip the ritual entirely and just drift through the space for 90 minutes? Also fine. Same slot, two paths.
Will it be awkward with strangers?
Less than you think. The tea room is phone-free and quiet. The ritual is silent — no introductions, no name-sharing, no small talk. Most members come alone. It's the closest thing to a Japanese onsen Valencia has.
When do you open?
We're launching in 2027. Founding members get access before the public — soft opening with everyone in the same room.
What if you don't open?
No money changes hands at this stage. When we open reservations, founding members on this list will be invited first — with full details and a clear refund policy.
Where will it be?
Central Valencia. Final location announced February 2027 — Ruzafa, El Cabanyal, and Eixample are shortlisted. All within walking distance of the city center.
Do I have to be in Valencia now?
No. Many of our founding members are moving here in 2027 or splitting time between cities. The lock-in price applies whenever you start using it.
Can I freeze my membership?
Yes. Free freeze up to 3 months per year for founding members. Useful when you're traveling or away.
Is this safe? I've never done ice baths.
Every session is supervised. We screen for cardiac and circulatory conditions during onboarding. Beginners start at 8°C and a single minute. You build up.
Why pay now if you don't open for 11 months?
Two reasons. First: you lock €89/mo forever — that price won't exist after launch. Second: your reservation helps us prove demand to investors and finalize the lease. Without founding members, no club gets built.

Most people will scroll past this.

The 100 who don't get to help shape what HUSH becomes — before anyone else walks through the door.

Request founding access
100 founding spots · no payment required